About bWoke

Influencer culture has helped to promote brands as well as larger social issues and charities that celebrities are passionate about. Historically, donations from individuals account for over two-thirds of all donations. If you add in gifts from bequests, then the category accounts for nearly 80% of all giving. In other words, the donating public, not big foundations or corporations, is responsible for the vast majority of annual donations.

The masses have a hard time knowing what a good first step to social activism or giving back is and bWoke is aiming to create measurable change by giving people an easy tool to find causes close to their hearts and close to their homes. We want to use people's natural admiration for celebrities to connect the public to celebrity endorsed charities to bridge the gap between personal passion and pop culture; we aim to connect everyday folks to those their passions in hopes of creating larger social change through already established followings.


Our team is at the intersection of entertainment and philanthrophy.



Our Team

Meet The Squad


Martell Harding
Martell's motto is Art > Everything. To him, art is the foundation of all advancements, because you must first dream it in order to make it a reality. The Denver native is most passionate about the two T's, tech and teamwork, with an understanding that both are about connecting. To him, the two's T's are the secret sauce to world peace. Martell feels that in a truly perfect world, we'd all have Iron Man suits and replacable hearts, but for now, Martell is excited about creating his dent in the world here on the platform where we believe it's always a good to bWoke!
Isabel Ngan
Isabel designs for emotion. She believes cohesive and intuitive design systems are functional, usable, reliable, and most of all, breath feeling. To this California native, emotional design allows conversations with users that always end with a better iteration. So, why not design to fulfill a task and put a smile on our users faces?
As individuals, we own our story; as a collective, shared stories can be powerful. Isabel relishes in listening to stories of individuals and companies that stem from passion and drive. She aims to always be open to learning new things, while acknowledging what she doesn't know.
Ashton Roth
Ashton is an ambitious millennial who seeks to make the world a better place through connection and empathy. Growing up in LA, Ashton has had many experiences with many people all across the city which has fostered a larger sense of community. In market research by day, and coding by night Ashton has a wide sense of what is largely applicable to a broad audience. Ashton believes that this application can help set a better standard for action by putting the work that needs to be done in today’s world with what is easily accessible and intriguing to us.
Ari Virgil-Paige
Ari is proud Philadelphia native and current Los Angeles resident who believes in the power of change by way of human connection. Pragmatic in approach but optimistic for results, Ari combines her years of experience in operations and project management with her passion for having honest and empathetic conversations to stimulate impactful change. Ari credits her parents for her belief that she is capable of anything she puts her mind to in a world that consistently tries to tell her otherwise.